
You arrive at a big prospective customer’s office and are escorted to their largest conference room. So where and how do you begin your sales pitch? Follow the six tactical tips below and you will more than likely land the client as your newest customer: 1. Recognize that it is not about you. It is about them. So many salespeople make the mistake of starting their sales pitch with a background on themselves and their company. A big mistake. The potential customer immediately sees this veiled narcissism and concludes that you cared little about their preferences, needs, and ...