Blog Posts

The 7 Deadly Sins of Customer Engagement

Customer Engagement

As an entrepreneur, I have always admired companies whose innovation creates wonderful industry disruption. Take Uber, for example, which has completely turned the taxi industry on its head. Despite their innovation and resourcefulness, entrepreneurial organizations can also fall victim to the 7 Deadly Sins of Customer Engagement, as did Uber with my recent experiences. UberX is the least expensive option for Uber transportation and the most popular, but there are other types of Uber vehicles too, such as luxury cars and large SUVs. As Uber rolls out other options, the app makes it easy to accidentally order a more expensive ...

Wearing Employee Engagement on Your Sleeve

employee engagement

Can you imagine a work environment where each employee was given a t-shirt displaying his or her level of job engagement? It would make for a pretty honest, transparent, and entertaining workplace, and one in which I can imagine three key takeaways. First, the Actively Engaged employees would proudly and passionately show their engagement level. They would wear their company shirt every week, or maybe even twice depending on their laundry schedule. They would also seek out and spread their wonderfully infectious positive attitudes to others in the organization. They would volunteer for extra effort and create phenomenal product quality ...